Image of a laptop, that is partially opened showing an array of colours to depict the use of technology for a tech company in audience engagement

Citrix Systems – Audience Engagement Services

We have been working alongside Citrix Systems across various projects since we were founded in 2001. With COVID-19 limiting Citrix’s ability to host an in-person event Citrix wanted to provide their EMEA customers with a chance to see the very latest products and services showcased in a virtual environment.

The project team mapped out a bespoke delegate journey tracing each step that the delegates would take and how they could interact with the various elements of the campaign including the virtual event platform on the event day. The invitations were distributed via email with one incorporating a QR code which, when scanned, brought the invitation to life making use of VR technology.

Trigger Image for the AR Invitation

OE worked with Citrix to drive engagement before, during and post event for the Citrix EMEA Work Summit 2021. The project took several months of planning and implementation. Given the impact of the pandemic, we felt it was crucial to create an end-to-end engaging customer journey.

OE were responsible for delivering the following services:

Creative services – animations, session/presenter backgrounds, platform design templates and a post-event highlights reel.

Digital campaign – the development of social content, asset creation and marketing toolkits for sponsors to promote their presence at the event including email banners, social media icons, signature tiles, hashtags, platform branding assets and personalised HTMLs.

Podcasts – a series of 5 were developed with 2 released post-event featuring content from the most popular sessions.

Citrix EMEA Work Summit Podcast Series

Event engagement add-ons – the 100 most engaged delegates on the platform were provided with a Citrix sustainable stationary box including coffee, moisturiser, cup and a desk kit.

The outcome:

The Summit was deemed a fantastic success with over 1,900 of the registered 3000+ attendees joining on-the-day, from 73 countries, across 46 sessions and visiting 19 sponsors. Over 300 tweets were captured and over 450,000 impresssions were received. The Summit was then made available for 30 days after the event so those unable to make the live day could still revisit to watch and download content, so those delegates did not miss out.

The event was managed by our sister company Outsourced Events. You can view the Citrix EMEA Work Summit 2021 highlights reel here.

Please call us on + 44 (0) 330 460 6007, or email us at to discuss any of these services. Alternatively, to find out more about our event services, visit Outsourced Events.

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