Image of an acorn and autumn leaves depicting the journey, growth and development of content

Content Development

Content development is a vital part of any marketing engagement strategy. It involves the research, creation and production of information with a goal to engaging audiences and supporting the sales process; be it thought leadership articles, blogs, white papers and data driven reports, or promotional copy used in email, social and video campaigns.

We work with our clients to develop and implement strategic content plans to engage their target personas providing thought leadership advice through to delivering fully packaged retained services. Below is a list of just some of the services that we provide:

Blogs and articles – these are a great way to summarise the content of a discussion, an event, case studies, interviews, or to a deliver a post-event wider wrap-up piece.

White papers – a combination of discussion content augmented with additional market statistics and research to deliver an informative and thought-provoking document for download. Once the white paper has been produced, we can also provide all the necessary promotional materials for social and email distribution.

Editorial consulting – advice and ideas on how best to maximise the packaging and distribution of key content and messaging that will engage your target audience.

Regular newsletters – to build engagement with customers, prospects, group members or internal stakeholders within the organisation.

Social thought leadership – these can be social cards, videos, or micro infographics – all proven to deliver great traction via platforms such as LinkedIn. 

We can repurpose and repackage this content across the marketing mix, bringing those key messages to life across multiple channels throughout the campaign.

Speak to our team about how we can help you extend the reach of your marketing spend.

Contact the team at info@outsourcedengagement.com or call us on +44 (0)330 460 6007, alternatively fill in our enquiry form

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